Cyber 5 Front Runners: US Pressure Cookers

The 5 days from Thanksgiving to Cyber Monday are often referred to as the "Cyber 5" and are some of the biggest retail sales days of the year. They serve as a barometer for the holiday season overall, and can serve as a market share launchpad for brands who choose to strategically activate.

Cyber 5 Front Runners: US Pressure Cookers

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While category leadership pre-Cyber 5 doesn’t guarantee leadership during and post-Cyber 5, it is certainly the most favorable position to drive going into the holiday season. 

Below you will find the Cyber 5 Front Runners in this category across the top 3 US category retailers. We will be tracking the ecommerce performance of these and other top category brand leaders in the days leading up to Thanksgiving and during the Cyber 5 weekend, and will recap the Cyber 5 Finalists that emerge victorious post-event!

Pressure Cookers

The top 3 retailers for pressure cookers in the US are Amazon, Walmart.com, and BestBuy.com. While it's striking to consider that just a few years ago this sleepy category wouldn't be on the radar for most online retailers, the Insta-Pot craze has ignited this space and turned it into a hotly contested battle for share. Indeed Insta-Port - once a Digitally Native Brand on Amazon - now shows up at the top of Walmart.com's list as well. However, it's only Ninja that appears on all three while Presto appears on two. As a highly giftable item (Pressure cookers? Yes...really!), pressure cookers are sure to be a highly dynamic category during the Cyber 5, so watch for aggressive promotions from some of these brands to take advantage of critical holiday traffic.

Source: Edge by Ascential Market Share & Jumpshot: L12 Category Rankings w/c 10/20

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Interested in more insights on the brand leaders and retail holiday event performance of this category?

Complete the form below to download a complimentary deep-dive Cyber 5 Front Runners Category Performance Snapshot as well as our 2020 Digital Commerce Strategy Planning Guide for trends, case studies, best practices and more.

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Cyber 5 Front Runners: Featured Categories

Want to check out the Cyber 5 Front Runners of one of the other 11 categories we're featuring? Visit our Cyber 5 Front Runners homepage.

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