Cyber 5 Front Runners: US Energy/Snack Bars

The 5 days from Thanksgiving to Cyber Monday are often referred to as the "Cyber 5" and are some of the biggest retail sales days of the year. They serve as a barometer for the holiday season overall, and can serve as a market share launchpad for brands who choose to strategically activate.

Cyber 5 Front Runners: US Protein/Energy/Breakfast Bars

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While category leadership pre-Cyber 5 doesn’t guarantee leadership during and post-Cyber 5, it is certainly the most favorable position to drive going into the holiday season. 

Below you will find the Cyber 5 Front Runners in this category across the top 3 US category retailers. We will be tracking the ecommerce performance of these and other top category brand leaders in the days leading up to Thanksgiving and during the Cyber 5 weekend, and will recap the Cyber 5 Finalists that emerge victorious post-event!

Energy / Snack Bars

The top 3 retailers for energy / snack bars in the US are Amazon, Costco.com, and Walmart.com. Looking at the rankings of the top 5 brands at each retailer, Clif Bar is the only brand to feature on all three lists, while Nature Valley, Kind, and Larabar each show up on two of the three. And while store brand tops Costco.com and Walmart.com, digital powerhouse brands Quest and and Core Bar make the Amazon list. Quaker is a notable winner on Amazon showing up at number 2, indicating this brand has invested heavily in their Amazon presence. This is a highly dynamic category so watch for aggressive promotions from some of these brands to take advantage of holiday traffic. 

Source: Edge by Ascential Market Share & Jumpshot: L12 Category Rankings w/c 10/20

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Interested in more insights on the brand leaders and retail holiday event performance of this category?

Complete the form below to download a complimentary deep-dive Cyber 5 Front Runners Category Performance Snapshot as well as our 2020 Digital Commerce Strategy Planning Guide for trends, case studies, best practices and more.

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Cyber 5 Front Runners: Featured Categories

Want to check out the Cyber 5 Front Runners of one of the other 11 categories we're featuring? Visit our Cyber 5 Front Runners homepage.

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