While category leadership pre-Cyber 5 doesn’t guarantee leadership during and post-Cyber 5, it is certainly the most favorable position to drive going into the holiday season.
Below you will find the Cyber 5 Front Runners in this category across the top 3 US category retailers. We will be tracking the ecommerce performance of these and other top category brand leaders in the days leading up to Thanksgiving and during the Cyber 5 weekend, and will recap the Cyber 5 Finalists that emerge victorious post-event!
Board and Card Games
The top 3 retailers for Board and Card Games in the US are Amazon, Target.com, and Walmart.com. Looking at the rankings of the top 5 brands at each retailer, the lack of consistency of brand presence is notable. Even toy powerhouse brands Mattel and Hasbro feature on only two of the three lists, as do SpinMaster and Pokemon - the latter of which appears just below Magic the Gathering on Amazon. This will obviously be a highly dynamic category during the Cyber 5, so watch for aggressive promotions from some of these brands to take advantage of critical holiday traffic.