Cyber 5 Finalists: UK Car Seats

The results are in! Congratulations to the Cyber 5 Finalists in the UK Car Seats category who won the holiday weekend on Amazon.

Cyber 5 Finalists: UK Car Seats

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The 5 days from Thanksgiving in the US to Cyber Monday are often referred to as the "Cyber 5" and are some of the biggest retail sales days of the year.

While category leadership pre-Cyber 5 doesn’t guarantee leadership during and post Cyber 5, it can serve as a barometer for the holiday season overall, and can serve as a market share launchpad for brands who choose to strategically activate.

We tracked the ecommerce performance of these and other front runners across 17 other consumer goods categories in the days leading up to Thanksgiving and through the Cyber 5 weekend to monitor the defense strategies of the incumbent leaders and the offense strategies of challengers to see who would emerge victorious post-event heading into 2020.  

Source: Edge by Ascential Market Share: Finalist Rankings: 2 Weeks w/c 11/24-12/1

Car Seats are a unique category as they are not everyday essentials with high purchase frequency or giftable destination categories ideal for the retail holidays. Shoppers need this category when they need this category based on their children's’ arrival or growth and development throughout the year. However, because they are high-involvement and more expensive categories, the retail holidays become a prime selling season for brands to either solidify their leadership year-round or challenge the market leaders.

Cyber 5 weekend 2019 saw a notable shift in brand rankings. Britax leveraged strategic Deals of the Day to gain market share and jump to #3 ahead of Cybex going into 2020.

Cyber 5 Finalists UK Download Guide

Interested in more insights on the brand leaders and retail holiday event performance of this category?

Complete the form below to download a complimentary deep-dive Cyber 5 Finalists Category Performance Snapshot as well as our 2020 Digital Commerce Strategy Planning Guide for trends, case studies, best practices and more.

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Want to check out the Cyber 5 Finalists of one of the other 17 categories we're featuring? Visit our Cyber 5 Finalists homepage.

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