Driver of Change: Industry

To most effectively predict and prepare for future retail leadership, we first assess the most significant drivers of  ecommerce change, including industry factors like delivery intermediaries, predictive commerce, D2C models and more as part of our STEIP methodology.

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DRIVERS OF CHANGE

HOW IS INDUSTRY DISRUPTING THE GAME OF RETAIL?

HOW IS THE INDUSTRY CHANGING THE GAME OF RETAIL?

 

DRIVERS OF CHANGE

SO HOW WILL INDUSTRY IMPACT YOUR ADORING SHOPPERS?

  • CHANNEL SHIFTS: The shrinking need for smaller households to do weekly bulk trips threatens the long-term relevance of big-box formats, to the benefit of residential small-box stores.
  • SUPPLY CHAIN FLEXIBILITY: As retailers build out delivery capacities, consumers will increasingly see fast and flexible delivery as a table stake.
  • DELIVERY INTERMEDIARIES AS A NEW CHANNEL: Delivery intermediaries will make grocery ecommerce more ubiquitous, raising shopper expectations around service availability and fast fulfillment.
  • BUYING GROUP PROFESSIONALIZATION: Shoppers will initially benefit from downward pressure mainly on A brand CPG ranges. Longer term, reduced competition in the marketplace might lead to a growing shopper preference of discounters. 
  • ACCELERATING INNOVATION CYCLES: Consumers will expect brands to tailor products to new trends faster, including in niche categories. 
  • SOCIAL COMMERCE: Consumers will benefit from new and more interactive ways to discover, engage with, purchase and recommend products. 
  • DIRECT-TO-COMMERCE MODELS: D2C will empower consumers to directly engage with brands, providing rich data for CPGs from their most loyal shoppers for future innovation.
  • CROSS-BORDER ECOMMERCE: Shoppers are set to benefit from more international competition, with new brands being introduced and downward pressure on prices in many categories.
  • PREDICTIVE COMMERCE: Consumers giving away personal data for the promise of progressively relevant shopping experiences will have browsing and decision-making empowered by retailers.

 

KNOWLEDGE TO WIN

NOW WHAT WILL IT TAKE FOR YOUR BUSINESS TO WIN?

 

DRIVERS OF CHANGE

WHAT OTHER FACTORS ARE DISRUPTING THE GAME OF RETAIL?

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POWER OF PARTNERSHIP

WE'RE HERE TO GUIDE YOU WITH THE KNOWLEDGE TO WIN.

DIGITAL COMMERCE, DECODED.

<DEFINE/> Plan your retail strategy with market intelligence and forecasting

<DEMYSTIFY/> Optimize your digital shelf execution to drive margin and sales growth online

<DELIVER/> Monitor online performance and results in sales and market share

Understand what’s happening in retail and equip yourself to make the next winning move.

Our client engagement team is standing by with world-class retail insights and solutions to meet your unique state of business. Email us at info@ascentialedge.com.

 

DOWNLOAD OUR FULL FUTURE RETAIL DISRUPTION REPORT

Fill the form below to download our Future Retail Disruption 2020 Report.

Fill out the form below to download our full Future Retail Disruption Report, which includes a deep-dive on the drivers of ecommerce change, the strategies brands and retailers need to win, case studies from market leaders and innovators and more.

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