Gaining the Edge in Ecommerce: How Coffee Maker and Espresso Machine Brands Can Warm Digital Shoppers

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Download our Gaining the Edge in Ecommerce: How Coffee Maker and Espresso Machine Brands Can Warm Digital Shoppers to understand:

  • Retailers did not increase their promotional efforts in the Coffee Makers and Espresso Machines categories during Prime Day 2019, with a few minor exceptions.
  • Cuisinart and Ninja significantly grew their market share in the Coffee Machines category on Amazon year-on-year. Who lost share?
  • Over half of Nespresso’s (by Breville and De’ Longhi) range had no reviews on Walmart. Brands that want to succeed during Black Friday need to optimise their digital shelf presence. How are you performing on the digital shelf?

 

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