DIY in the Digital Age: Home Improvers are Online. Are You?

In the peak pandemic month of April last year, home improvement app downloads smashed new records. According to data from app intelligence provider Apptopia, in the US, Home Depot’s app reached 706,000 downloads. Lowe’s app was downloaded 527,000 times, while Menards’ app reached 116,000. For all three retailers added together, the downloads were almost 70% higher than in April 2019. 

With stats like this, and many others like it, it is clear that the modern DIY shopper is moving online at an astounding rate. The DIY retail landscape has changed significantly due to Covid-19, with shoppers flocking online to buy supplies for home improvement projects whilst they are stuck indoors. Traditionally bricks and mortar focused brands and manufacturers have had to adapt to this change, and some have managed better than others. In this webcast, Head of Market Insights Chris Elliott cast an eye over the state of the DIY industry, and shared

  • Who benefited from the switch to Ecommerce?
  • Which manufacturers are investing to be the most visible online?
  • Is this investment paying off on Amazon?

 

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If you are interested in finding out how Edge by Ascential can help you succeed in digital commerce, please email info@asentialedge.com or fill out our Contact Us form here. 

Chris Elliott
Chris Elliott
Senior Insight Manager

Chris Elliott is an Insight Manager at Edge by Ascential focusing on demonstrating how the group’s portfolio of products can provide value to prospects and clients. Chris is adept at distilling large quantities of data into actionable insight. Chris’s insights and commentary have featured in The Financial Times, The Guardian, Daily Telegraph, BBC, ITV and more.

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