The reinvention of retail stores is underway. Retailers globally are innovating with in-store experiences, differentiating through assortment curation and combining online with offline shopper journeys through frictionless technologies. In a challenging environment, these 'store of the future' developments are essential for retailers to succeed.
For product brands and CPG companies that are reliant on retail stores to reach consumers, what does this mean for their future? Shrinking shelf space, new shopper touchpoints, private label innovation and the rise of digital native brands are bringing considerable challenges to those operating within a physical store environment.
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