Winning Beauty Sales on the Digital Shelf

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Our research reveals online sales in the Beauty category are set to out-grow store-based sales over the next five years: store-based sales will grow 5 percent compared to 60 percent for ecommerce sales. 

This paper identifies the trends and developments brands need to be aware of as they map out their future strategy in line with the growth opportunity that ecommerce brings. 

Taking a deep dive into facial moisturisers, body lotions and nail care, we look at which brands are winning online sales across the UK’s leading retailers and why their strategies are effectively leaving others behind. 

Edge by Ascential helps manufacturers and retailers win in digital retail, by providing insight, advisory and data solutions they need to drive their sales, drive their share and protect their brands online.


Beauty brands have seen up to 40% uplift in online sales using Edge by Ascential’s data and insights.  

You are about to take your first step towards improving sales of your beauty brands online.

Fill out the form to receive Online Sales Secrets of Leading Beauty Brands.

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