How leading CPG brands are increasing market share by focusing online
Already the fastest-growing channel, soaring demand for online groceries outstripped supply during the recent pandemic as home-based consumers flocked online. It has remained high as customers recognise the convenience of online shopping.
In order to succeed online, brands need to partner closely with retailers to really understand how the channel works. Performances online do not necessarily mirror the offline environment. Sometimes smaller brands can find a niche to succeed online, meanwhile larger brands must ensure that they engage fully in the channel, set goals and measure success.
Access this blog now to find out more about how brands are responding to the growth of ecommerce
Why the world's biggest retailers are increasingly digital-led
The biggest opportunity in retail, right now, is harnessing the huge global growth of ecommerce.
Already the fastest-growing channel in retail, many markets experienced five years worth of growth in just a few short months last year as home-based consumers flocked online.
Access this blog now to find out more about how retail is responding to the growth of ecommerce