Description:
In an increasingly online and omni channel world, European brands and retailers need to rethink their approach to category management. With online retailing, there is no planned and stacked shelf to draw in shoppers. Success is less about the shelf space a brand consumes, but the strength of its content, how it performs for online store search, and how it engages consumers across multiple channels.
Listen to the first in a series of regular webinars organised by Clavis Insight and ECR Community focused on the digital future of category management. During the on-demand webinar you will learn:
- The underlying dynamics that make managing the online channel radically different from brick and mortar
- How to map Category Management principles to online levers
- Techniques to achieve best in class Online Category Management
Speaker Info:
Declan Carolan, is Co-Chair, ECR Community & General Manager, ECR Ireland. ECR Community is a group of 20 ECR National Initiatives with a combined membership of over 1800 retailers, manufacturers and service providers predominantly in the FMCG grocery sector. ECR is a flagship for collaboration and for advancing new ways for trading partners to work together with particular focus on collaborative demand & supply side activities.
Daniel Corsten is an renowned author, speaker and consultant on consumer goods and retail. Before joining the top-ranked IE Business School in Madrid, he researched and taught at London Business School, the Wharton School at University of Pennsylvania and INSEAD. Over the past two decades, Daniel has applied his research with Fortune 500 companies such as Danone, Metro, Migros, Nestle, Procter & Gamble, and Unilever where his research has helped increase availability, impulse buying and in-store conversion.
Danny Silverman leads product and corporate marketing at Clavis Insight. He is an established industry thought leader with over 14 years of experience helping CPG/FMCG brands grow online presence and sales. Prior to joining Clavis Insight, he led the Sales Strategy & Support practice at Catapult eCommerce. Before that, he spent eight years at Johnson & Johnson where he was responsible for spearheading J&J’s eCommerce strategy and capability.
