Edge by Ascential’s Price and Promotions

China is the largest ecommerce market in the world, where pricing strategy can determine who wins and who loses on a crowded battlefield of international and local brands. Pricing becomes even more crucial during major online shopping festivals like June 18 (known in China as 6.18). With over RMB 159.2 billion (US$24.7 billion) in total sales last year, 6.18 represents a huge opportunity for brands to win the next crucial battle.

Winning brands use Edge by Ascential’s™ Price and Promotions solution, which features:

  • Accurate calculations of own and competitors’ net prices 
  • Thorough analytics and reporting of price and promotion mechanics 
  • High-frequency monitoring to react quickly to market dynamics during major shopping festivals like 6.18

 

To learn more about how to leverage Edge by Ascential’s Price and Promotions solution to help you win in an ecommerce-driven world, fill out the form, and one of our expert consults will contact you shortly. 

 

Or feel free to contact our consultant team directly at edge.apac@ascentialedge.com and +86 21 52993930 ext 812.