October 22 - October 23, 2019 | 8:00 AM – 5:00 PM BST

London, UK | 30 Euston Square



Where leaders of change meet to master growth on Amazon and beyond


Ecommerce is disrupting everything we know about commerce, and your brands – whether they realize it or not – are depending on you to figure it out.


But you’re not alone. You’re one of us…part of the movement to lead our brands through this change.


At the E^HACKATHON London on October 22 and 23, 2019, you and fellow leaders of change come together to learn hands-on what it takes to win in the Amazon and omnichannel marketplace, blasting beyond the basics to deep-dive case studies and hacks into the latest strategies, best practices and data insights critical to driving growth for our brands.


Join our movement today!


This event is organized by Edge by Ascential™. The E^HACKATHON London is not initiated or sponsored by, or associated with, Amazon.com, Inc. or any other retailers on which our educational content focuses.



"You must be this tall to ride..."


If you:


1. Work for a consumer brand

2. Lead (or support) your Amazon or overall ecommerce business

3. Desire actionable and interactive edutainment vs. "death by lecture" conferences too common in the industry

4. Want to learn and network without the stress of agency sharks and sales pitches

5. Believe you're part of a global movement that is greater than any one of us alone


Then you belong with us.



Designed for practitioners by practitioners


The E^HACKATHON London is an ecommerce-centric, deep-dive masterclass summit for BRANDS ONLY where industry leaders work closely with insiders and experts on the latest best practices and strategies needed to succeed in the fastest growing "channel" in the world..



May 8 (Day 1 - AMAZON) is overflowing with amazing content including brand case studies, latest perspectives on Amazon and of course, the Hackshop masterclass sessions. The Hackshops are assigned breakout topics led by ecommerce subject matter experts. Working in non-competitive peer groups, you will leave these sessions with takeaways that can be applied to your business the very next day back at work.


May 9 (Day 2 - DIGITAL SHELF) is a full-day summit dedicated designed for ecommerce leaders and teams seeking to master the digital shelf across the omnichannel marketplace in Europe. It too features hackshops of assigned breakout topics led by ecommerce subject matter experts. Working in non-competitive peer groups, you will leave these sessions with actionable tactics and capabilities that can be implemented within your business the next day.


You can attend one day, either day or both days.  If you're interested in attending both, please register for the two-day ticket option.



Meet the thought leaders who volunteered as tribute





SAMPLE Agenda from E^HACKATHON London (Amazon Day):






SAMPLE Hackshops from E^HACKATHON London (Amazon Day):




Each attendee will have the opportunity to submit their preferences for 4 preferred hackshops to attend during the event.  We will do our best to schedule each attendee for as many of their preferred hackshops as possible based on session capacity and non-compete restrictions.



1. Latest Ad Features & Tools to Accelerate Your Brands - Led by Pacvue
Amazon has been launching new features in advertising at an increasingly rapid pace that will only continue to speed up.  Learn 1) the newest features and functionality launched within the last few months, 2) the advances in tool technology and how brands and agencies are leveraging them to achieve a better competitive advantage and 3) the optimal support models needed internally to maximize your advertising strategy and activation.  

2. Drive It & They Will Come: Demand Generation Strategies - Led by Flywheel Digital
The “build it and they will come” strategy doesn’t apply to the digital shelf.  Demand generation through targeted marketing activities and promotions is critical to driving traffic, converting it into sales and accelerating your own Amazon flywheel performance.  If you have the basics down and want to take it to the next level, it’s time to master some of the more advanced demand generation strategies.



3. Navigating 1P, 3P and Hybrid Model Solutions - Led by Pattern
Explore the pros and cons of partnering with Amazon and how to decide whether a 1P, 3P, or Hybrid approach is best for your brand.  We will explore how each platform is operated and the necessary resources and team structure to manage each platform.  We will end with a discussion about pitfalls to avoid when partnering with Amazon and how to best set your brand up for success on Marketplaces.

4. Business Growth 2.0: What to Do After the Slowdown? - Led by Flywheel Digital
While Amazon has been a source of strong topline growth for years, many 1P brand manufacturers have experienced increasing business deceleration, both creating internal concerns around future growth on the platform and posing risk to the continued resource allocation and investment.  Learn some of the critical strategies and tactics you can leverage to drive new growth and counter the slowdown.

5. Cross Border Trading Implications and Strategy - Led by Edge by Ascential & Flywheel Digital
Over the next 5 years eCommerce will be the fastest growing retail channel at a CAGR 2017-2022 +14%. Due to high fixed costs of eCommerce, scale is a critical part of achieving favorable economics online. The global landscape is expected to further consolidate, resulting in a few, borderless eCommerce operators which will present a supply chain and pricing challenge and potentially represents a barrier to grow profitably. Join this session to: develop a comprehensive growth plan for your business, learn to engage with global platforms in a coordinated fashion, and understand how to overcome these unique global barriers in a profitable and strategic way.



6. Brand Protection: Best-In-Class Strategies to Control Your Sales Online to Maximize Profit - Led by Vorys
Despite its growth and potential, the Amazon marketplace can expose all the leaks in a brand’s value chain – price   matching, unauthorized 3P sellers, product diversion and grey market sales – resulting in major channel conflicts, unprofitability for both brand and retail and overall brand erosion.  Learn the key strategies, foundational policies and enforcement techniques recommended to remove unauthorized sellers, stop channel conflict and end brand erosion.

7. Something Old, Something New: Best-In-Class New Product Launches & SKU Transitions - Led by Flywheel Digital
Brands must continuously bring new innovations and renovations to market; however, launching new products and transitioning SKUs successfully on Amazon is quite complex. How brands manage their SKUs can be the difference between shelf leadership or shelf extinction.   Learn the key programs and strategies for successfully launching and transitioning your products to maintain and accelerate your business.



SAMPLE Agenda from E^HACKATHON London (Omni Day):





SAMPLE Hackshops from E^HACKATHON London (Omni Day):




Each attendee will have the opportunity to submit their preferences for 4 preferred hackshops to attend during the event.  We will do our best to schedule each attendee for as many of their preferred hackshops as possible based on session capacity and non-compete restrictions.



1. Reinventing Digital Commerce: How a Startup is Extracting Value out of the Digital Path to Purchase - Led by RichContext
The digital path to purchase consists of three big elements: Demand, Destinations, and Data. During this session you will get exposed to what it is like when all of these elements are connected and are fueling consistent understanding and optimization. Driving baskets and product discovery online are all about experiences. Expect to find out how a digital startup is enabling both brands and retailers to reinvent digital commerce.

2. How Large Companies Can Optimize Content at the Speed of Ecommerce - Led by OneSpace
Recent research indicates that the brands who are most successful at growing revenue in ecommerce regularly optimize their product content. However, it also revealed that the biggest barrier for developing great content was the number of approvals required internally. Learn the strategies and practical tips to overcome these hurdles with your key stakeholders to create, review, approve, and publish content at scale and at the speed of ecommerce.

3. How to Maximize Sales via Omnichannel Alignment - Led by ChannelSight
In a channel-agnostic world, to win online is not only about getting eCommerce right but more about building a unified, consistent and captivation consumer experience across all touch points, right through to retailers. However, providing a holistic view of the customer is complex. And, with many sources to capture data and insights, brands need to be able to identify what information will have the biggest impact and drive the most valuable leads to retailers. Learn best practices brands can use to break through the noise and drive engaged leads to these key marketplaces from all their digital assets. 





4. How to Create Outstanding D2C Experiences - Led by Pattern
The challenge of whether to invest in a D2C proposition is an issue that continues to occupy the minds of brand owners. Research into the customer experience provided by 100 global brands’ direct-to-consumer websites will frame this discussion on whether a D2C channel is right for your brand within the omnichannel mix and provide benchmarks of what makes a compelling D2C offer. We’ll highlight examples of the best and worst D2C experiences and outline the emerging operating models brand owners are employing to deliver their D2C and omnichannel strategies.

5. Supply Chain: The Secret to Ecommerce Success - Led by Edge by Ascential
Supply chain as a winning strategy. In a changing retail landscape, consumers access to technology leads to the on-demand consumer where they become demanding on what they want to buy and when they want to buy it. The traditional route to market over complicates leading to a complex, fragmented chain with alternatives to purchase. Under this new scenario, suppliers are struggling to cope with the cost emerging from new supply chain demands. In this section, we will review the latest drivers of change leading to a new set of consumers expectations, implications on the supply chain  and how suppliers will need to build a new set of capabilities to stay competitive in an evolving world.

6. 8 Ecommerce Operating Models to Drive Your Online Growth - Led by Pattern
Whether you sell direct, through marketplaces or solely through retail channels, the model you choose to support your ecommerce sales can have a substantial impact on your growth trajectory. We examine the pros and cons of eight global ecommerce operating models, to help you answer questions such as whether your ecommerce capability should sit as a local, regional or global level; and whether a single sales team should take responsibility for marketplaces, online and offline sales.




7 Planning for Profitable Growth in Ecommerce - Led by Edge by Ascential
Ecommerce is maturing in Europe’s leading markets. Retailers show more and more signs that the time for reckless growth is over and that ecommerce must be managed in a more profitable way. We will explore the strategies and initiatives that retailers might take, their impact on manufacturers and ways to address these challenges.



The brands behind your brands





The cold, hard truth from E^HACKATHON London attendees


"I’ve been to events for almost 20 years and this is the best f**king event I’ve ever attended"


"First time participant with high expectations and you've fully delivered on my expectations."


"I loved the Masterclasses, not only for the focus on a more specific topic but also for the closer relationship with speakers and opportunity to ask/contribute."


"Just amazing... Amazon is such a beast, no one person can know everything. I learnt so much, and picked up so many points of valuable info, WOW and just so pleased I came... thank you!"


"Really inspiring and valuable day. Learnt a lot of useful and actionable insights that I believe will make a difference to our business on Amazon."


"Only having been on the Amazon account a short while the day offered a lot of insight and useful 'hacks' which will help me pick up pace on the account to drive the business forward."


What venue could possibly contain our collective potential?


30 Euston Square in London, UK has promised to do its best :)




Ready to make history? Join us:




Still need more time to decide?


Take all the time you need, but we are humbled to share that every prior E^HACKATHON to date has sold out. So don't miss your chance to get seats for you and your team!


Please email me, Chris Perry, VP of Global Executive Education at chris.perry@ascentialedge.com with any and all questions and inquiries.