The retail landscape is continuously changing with advances in technology, improved insights in to omnichannel shopping behavior and the influx of manufacturers offering products on the near endless digital aisle. To succeed, manufactures must foster productive two-way relationships with omnichannel retailers to optimize presence in online stores and drive conversion both in-store and online.
Listen as Carmela Cugini, GM Grocery and Wholesale for Walmart US eCommerce and Meagan Bowman, Chief Innovation Officer at OneStone, discuss insights around:
- Strategies of engagement
- Working with retailers to offer the best assortment in the right markets
- Utilizing analytics and insights to quickly identify areas of improvement in order to optimize performance
Meet the Speakers:
Carmela Cugini is the Vice President of Grocery Walmart US eCommerce. She joined Jet.com in April of 2016 after spending 18 years with PepsiCo and 5 years at Merrill Lynch. While at PepsiCo she held many positions ranging from general management, sales, operations, business development, revenue management, finance strategy, marketing and brand development. As a prior CPG Executive, she has a deep appreciation for creating win/win partnerships between the brand and retailer. Carmela and her team believe that developing strong brand partnerships is the foundation to delivering a best in class experience for the consumer which is a critical component to long term sustainable growth.
Meagan Bowman serves as CIO at OneStone eCommerce Solutions. Prior to founding OneStone alongside Bill Waitsman, Meagan ran engineering projects on platforms ranging from Amazon to Walmart.com and everything in between. Additionally, she led product development, digital integration, and eCommerce strategy for Hallmark Inc. including Crayola. Prior to joining Hallmark, Meagan built and sold two startup concepts focused at the intersection of consumer behavior, supply chain evolution and retail technology in 2006 and 2012 respectively.