Establishing Your Ecommerce Footprint in India

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In our India Ecommerce Go-To-Market Report, we show brands how to establish their ecommerce presence in India and maximize the explosive growth being generated from Indian retail shopping. See below to learn how to access the full, 30-plus page report.

India is home to a rapidly growing ecommerce market

India is the world‘s seventh-largest ecommerce market, with ecommerce capturing 47.3% of all chain retail sales (organized retail). This means that ecommerce is a major driver in the modernization of Indian retail, providing a huge, fast-growing, and arguably the most efficient route to consumers for brands.


Source: RMM, Edge by Ascential Retail Insight 2019


India is ripe for ecommerce investment

India is a key invest-for-growth market with a rapidly-growing online shopper base. Carried by rapid urbanization, rising incomes and increasing smartphone penetration, India‘s digitally-connected population will grow by a massive 270 million – with the share of the total population more than doubling from 14.0% to 32.1% - within our forecast period to 2023. Retailers and brands should segment and prioritize their top markets for digital investment and future growth initiatives.

Source: RMM, Edge by Ascential Retail Insight 2019

Looking for the full, 30-page plus India Ecommerce Go-To-Market Report?

Coverage includes:

  • New access routes expected to become available to consumers for CPGs, underlining the importance of building relationships with ecommerce players now to reap the long-term benefits
  • The growth of online grocery and the steps CPGs must take to partner with leading e-grocers to capture growth, gain consumer insights and build ecommerce capabilities
  • The pressures brands and retailers are facing around speed, convenience and fulfillment in India, and what suppliers must do to maximize product durability and shelf life
  • The domination of 3P business models in India, including Amazon and Flipkart’s battle for digital ecosystem supremacy

To learn how Edge by Ascential™ can show you the path to growth in Indian retail, arrange a call today with one of our Data and Insights experts, and we will send you the full 30-plus page India Ecommerce Go-To-Market report as a thank you!

More than 600 of the world’s largest brands rely on Edge by Ascential to provide the data, analytics and insights solutions that inform their ecommerce-driven retail strategies, digital shelf optimization and performance measurement. Fill out the form on the right to set up a call and get your report copy today!


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