How Coca-Cola Partners With Edge by Ascential™ To Win Online

Coca-Cola partners closely with Edge by Ascential China. The ecommerce, sales, marketing, brand and insight teams leverage Edge’s Digital Shelf measurement platform to stay on top of the key metrics that impact sales, notably online Availability (throughout China, at a location/city level), portfolio optimisation and Pricing & Promotions across TMall, JD and other online channels available to Chinese consumers.

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China is the clear global leader in ecommerce, with annual online FMCG sales due to reach over one trillion U.S. dollars by 2023. This makes it one of the most intense competitive battlefields in the world, with every major FMCG investing heavily to maximize share and sales. Coca-Cola is one of those brands facing strong competition as they work to establish their brands as top performers in the Chinese beverage market. Nonetheless, Coke’s ecommerce team has become a leader in the Chinese food and beverage category by implementing Coke’s effective eRED ecommerce sales strategy that emphasizes efficient delivery and a seamless omnichannel experience.

Accurate and timely data is at the core of successful eRED implementation, so Coke’s China team uses the solutions offered by Edge by Ascential™ – like Edge by Ascential’s Digital Shelf – to provide the data and actionable insights it needs to stay on top of issues like online availability and pricing on the many channels available to Chinese customers.

 

Fill out the form on the right to download our full Use-Case Report and watch a video on how Coca-Cola utilizes solutions provided by Edge by Ascential to win in China.

 

If you’re interested in learning how Edge by Ascential™ can help grow your ecommerce sales, please contact our consultant team at edge.apac@ascentialedge.com or +86 21 52993930 ext 812.

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