In this special edition webcast, Richard Gibbons, Global Ecommerce Customer Development Director at Kellogg’s, and Rob Nowell, Marketing Director at Edge by Ascential, shared their insights on how to maintain a perfect Digital Shelf, including:

  • Creating a scalable ecommerce program which can be utilized and customized from a global and regional perspective
  • Justifying the budget and resources required to keep up with competitors and nimble digital native brands and creating the business case for ecommerce 
  • Understanding key metrics to monitor and sharing the data across functions
  • Creating an ecommerce playbook to address the challenges of international scale, including an overview of regional and market dynamics, organizational design and structure requirements, where and how to allocate resources effectively and more
  • Overcoming the challenges of localized ecommerce by looking at trends reshaping digital transformation, including last-mile fulfillment and more

Please fill out the form on the right to download the slides and watch the video recording.

Regional Marketing Director, Edge by Ascential

Robert Nowell

Director, Global Ecommerce Customer Development, Kellogg's

Richard Gibbons