Date: Thursday, January 24th | Time: 10:30AM EST

 

Join us on Thursday, January 24th for a special edition webcast, where Richard Gibbons, Global Ecommerce Customer Development Director at Kellogg’s, and Rob Nowell, Marketing Director at Edge by Ascential, will share insights on how to maintain a perfect Digital Shelf. Don’t miss this webcast as we take a deep dive into:

  • Creating a scalable ecommerce program which can be utilized and customized from a global and regional perspective
  • Justifying the budget and resources required to keep up with competitors and nimble digital native brands and creating the business case for ecommerce 
  • Understanding key metrics to monitor and sharing the data across functions
  • Creating an ecommerce playbook to address the challenges of international scale, including an overview of regional and market dynamics, organizational design and structure requirements, where and how to allocate resources effectively and more
  • Overcoming the challenges of localized ecommerce by looking at trends reshaping digital transformation, including last-mile fulfillment and more

 

Why Attend

  • Examine the drivers that are accelerating the global growth and development of ecommerce and digital ecosystems around the world
  • Learn how to transform your organization to reap the benefits of ecommerce
  • See the capabilities required to guide your organization’s ecommerce development
  • Examine the steps brands will need to take to carefully manage and monitor their product, packaging and pricing in a borderless world

 

This is a complimentary webcast.
 

Regional Marketing Director, Edge by Ascential

Robert Nowell

Director, Global Ecommerce Customer Development, Kellogg's

Richard Gibbons