Shoppers can only buy your products if they can find them. But with more and more consumers abandoning brick and mortar retailers for the likes of Amazon, Walmart.com and Tesco.com, winning the online store search performance and optimization battle is fast emerging as brands' biggest challenge in the digital shopping era. When your products rank in the top four or five positions on a search results page, its analogous to having "eye-level" placement on a physical shelf. Where your products rank on the digital shelf will have a significant impact on your online sales and digital influence overall. So how do you rank highest in the online stores that are most important for your categories?
Brands have long been aware of the importance of search engine optimization when it comes to their own websites. But achieving the top spot in search results for each of your key online retailers is a different day's work. However, the good news is there are a few things you can focus on that will deliver significant improvements in online store search performance and optimization across many different online retailers. Monitoring product availability, optimizing product content, balancing price and promotions, and increasing quality shopper reviews will all positively impact your products' search rank at online retailers.
However, direct online sales are only the tip of the iceberg when it comes to the importance of online store search performance. More than 60% of all retail sales will be influenced by online research in 2017, according to industry analysts. And in the US, 44 percent of consumers begin their product-related searches on Amazon, more than all search engines combined. For brands, winning offline increasingly starts with winning online.
Download Essential Tips for Improving Your Brand's Search Performance in Online Stores to learn how to improve your online store search performance and digital influence for today's omnichannel shopping experience.
