Prime Day 2021 Content Hub

Prime Day has risen once again, Amazon’s famous deal day has been set to take place three weeks earlier than usual - on the 21 and 22 June. Last year Prime Day sales reached a record $10.4 billion for the two days, 45.2% higher than in 2019. The expectation is that this upcoming Prime Day will still break new sales records. 

We will be tracking Prime Day in real-time on 21 and 22 June and reporting on key findings, as well as providing both pre-and post-event analysis, all of which can be found below. 

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Post-Prime Day 2021 Webcast

Prime Day webcast
Prime Numbers

Breaking down Prime Day 2021


Check out our Prime Day recap webcast, as our experts called out winners and losers, checked on our pre-Prime Day predictions, and highlighted trends which emerged during the 2-day event.

 

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Live Blogs

Live Blog

Prime Day 2021 UK: Day 2

Today is the final day of Prime Day and with it a wave of new deals for shoppers looking for a last-minute bargain.

 

This blog looks at the winners of search across key categories for Day 2 of Prime Day 2021 in the UK.

 

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Prime Day 2021 USA: Day 2
Live Blogs

Prime Day 2021 USA: Day 2

This morning, we returned to the search terms we analysed yesterday to see how things have changed overnight. 

 

This blog looks at the winners of search across key categories for Day 2 of Prime Day 2021 in the US.

 

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Prime Day 2021 UK
Live Blog

Prime Day 2021 UK: Day 1

With traffic surging to Amazon for Prime Day, focused shoppers will be piling into Amazon’s search tool in an effort to find the best deals.
 

This blog looks at the winners of search across key categories for Day 1 of Prime Day 2021 in the UK.

 

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Live Blog

Prime Day 2021 USA: Day 1

With traffic surging to Amazon for Prime Day, focused shoppers will be piling into Amazon’s search tool in an effort to find the best deals.
 

This blog looks at the winners of search across key categories for Day 1 of Prime Day 2021 in the USA.

 

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Preview Blogs

Prime Day 2021

What to expect in America

Edge Head of Market Insights Chris Elliot takes a look at what to expect in America for Prime Day 2021, and what you should be looking to prioritise to succeed during prime day

 

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Prime Day 2021

What to expect in Europe

Edge Head of Market Insights Chris Elliot takes a look at what to expect in Europe for Prime Day 2021, and what you should be looking to prioritise to succeed during prime day

 

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