
Breaking down Prime Day 2021
Check out our Prime Day recap webcast, as our experts called out winners and losers, checked on our pre-Prime Day predictions, and highlighted trends which emerged during the 2-day event.
Live Blogs

Prime Day 2021 UK: Day 2
Today is the final day of Prime Day and with it a wave of new deals for shoppers looking for a last-minute bargain.
This blog looks at the winners of search across key categories for Day 2 of Prime Day 2021 in the UK.
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Prime Day 2021 USA: Day 2
This morning, we returned to the search terms we analysed yesterday to see how things have changed overnight.
This blog looks at the winners of search across key categories for Day 2 of Prime Day 2021 in the US.
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Prime Day 2021 UK: Day 1
With traffic surging to Amazon for Prime Day, focused shoppers will be piling into Amazon’s search tool in an effort to find the best deals.
This blog looks at the winners of search across key categories for Day 1 of Prime Day 2021 in the UK.
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Prime Day 2021 USA: Day 1
With traffic surging to Amazon for Prime Day, focused shoppers will be piling into Amazon’s search tool in an effort to find the best deals.
This blog looks at the winners of search across key categories for Day 1 of Prime Day 2021 in the USA.
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Preview Blogs

What to expect in America
Edge Head of Market Insights Chris Elliot takes a look at what to expect in America for Prime Day 2021, and what you should be looking to prioritise to succeed during prime day
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What to expect in Europe
Edge Head of Market Insights Chris Elliot takes a look at what to expect in Europe for Prime Day 2021, and what you should be looking to prioritise to succeed during prime day
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