The convenience channel is expected to grow at 5.7% over the next five years, which is faster than any other mainstream store-based channel. Trends of urbanization, declining household sizes and preferences for little-and-often shopping missions are supporting this growth.
As the channel continues to explode and adjusts to customers’ shifting trends, suppliers will need to adapt their product assortment and digital efforts to capture the opportunities presented by the convenience channel.
In our Global Convenience Stores Channel Report, we use our winning strategy framework to equip suppliers with the data, insight and best-in-class case studies needed to help aid key decisions on ‘where to play’ and ‘how to win’ within the channel, which includes:
- Data on the channel’s outlook, including global forecasts for leading convenience markets and the strategic priorities of channel leaders
- Insights into the changing concept of the convenience channel, and the key strategies suppliers need to act on to succeed in the future
- Best-in-class case studies of retailers and suppliers executing in the sector to help guide future initiatives
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To learn how Edge by Ascential can help you win the Convenience channel, arrange a call with one of our Data and Insights experts today by contacting firstname.lastname@example.org.