Winning on Amazon starts with winning data. In 2005, Amazon changed the name of the game. It spun its flywheel momentum by launching a Prime membership program, with a powerful two-day free shipping proposition. Now, Amazon has become one of the leading and most influential market forces in the US and beyond - and its two-day free shipping promise became the new terms by which all retailers were measured by consumers.
Winning on Amazon this holiday season will take preparation on your part, but where do you start? Our industry experts have compiled some of the best insight available when it comes to strategic planning for Amazon, including how to immediately increase your shopper engagement, the latest on what it takes to increase conversion and how to optimize your content to increase performance.
Take a look at our Amazon-related content below to find out how we can help you win on Amazon this holiday season.