Primed for Holiday: Drive Success this Holiday Season

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Winning on Amazon starts with winning data. In 2005, Amazon changed the name of the game. It spun its flywheel momentum by launching a Prime membership program, with a powerful two-day free shipping proposition. Now, Amazon has become one of the leading and most influential market forces in the US and beyond - and its two-day free shipping promise became the new terms by which all retailers were measured by consumers.

Winning on Amazon this holiday season will take preparation on your part, but where do you start? Our industry experts have compiled some of the best insight available when it comes to strategic planning for Amazon, including how to immediately increase your shopper engagement, the latest on what it takes to increase conversion and how to optimize your content to increase performance. 

Take a look at our Amazon-related content below to find out how we can help you win on Amazon this holiday season. 

Winning the Digital Shelf / Part 2

Conversion: Insights to Action

In Part 2 of this two-part, special edition strategy webcast series on Tuesday, September 10th at 10:30 EST, we join forces with OneSpace, an industry leader in ecommerce product content development and strategy, to discuss the latest insights on accelerating conversion, as well as the actions and best practices brands can activate immediately to increase shopper engagement for increased conversion.

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Winning the Digital Shelf / Part 1

SEO Insights to Action

In Part 1 of this two-part, special edition strategy webcast series on Tuesday, August 13 at 10:30 EST, we join forces with OneSpace, an industry leader in ecommerce product content development and strategy, to discuss the actions and best practices brands can activate immediately to optimize their content for improved search rank and increased traffic.

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Blog

Amazon Q2 2019 Earnings Commentary and Observations

On July 25th Amazon released their Q2 earnings, including Prime Day 2019 performance. Our team has poured over the report to bring you the latest commentary and reactions that you can apply to your business as you prepare for the 2019 Holiday season.

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Amazon Monthly Briefing | July

Omnibus Roundtable | Edge by Ascential™

Amazon is set to release its Q2 Earnings Report on July 25th, just days after what may be one of the largest retail days ever – 2019’s 48-hour Prime Day event – and we’re ready to recap it all. Listen in on our recording of our roundtable discussion with leading Amazon experts from Friday, July 26th.

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Day 2 Prime Day Round-up: United Kingdom | Blog

Amazon Rivals React Overnight To Match Prime Day Deals -

Adding an extra half-day to the length of last year’s sale, Amazon’s Prime Day continues today with the second day of deals. On the face of it, there hasn’t been much change in the pricing and promotions front overnight. The Echo Dot is still one of the most prominent deals.

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Day 2 Prime Day Round-up: North America | Blog

Amazon Shuffles Promoted Items on Day 2 of Prime Day

During Amazon’s Prime Day sale, we have seen changes in the most prominent deals on Amazon overnight. The Fire TV Stick and Echo Dot have been relegated to much further down the deal list with the Fire TV Stick 4K and Insignia 24” Fire Edition TV occupying the top spots. Both of these are also at their lowest ever prices at $24.99 and $79.99. 

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Day 1 Prime Day Round-up: United Kingdom | Blog

Can Amazon be Challenged on Prime Day?

Last year’s Prime Day was Amazon’s ‘biggest ever’ with over 100 million products sold worldwide. This year’s looks set to surpass that with Amazon extending the reach to 18 countries with the addition of the United Arab Emirates.

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Day 1 Prime Day Round Up: North America | Blog

Amazon's Aggressive American Prime Day 2019

Amazon’s Prime Day 2019 is set to be the biggest ever. The event has been extended to a full 48 hours this year - starting midnight (PDT) Monday, July 15, 2019 - up from 36 hours last year.

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FMCG UK Price Comparison (July 2019)

AmazonFresh undercutting leading rivals by at least 4.7%

Edge by Ascential has conducted a price comparison analysis matching a minimum of 3,950 branded products from AmazonFresh to Asda, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose.

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Infographic

Prime Day Through The Years

Download our Infographic: Prime Day Through the Years. As we ramp up for Prime Day 2019, we take a look at how the colossal sales event has evolved over the years.

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