Edge Lion’s Share reports show brand sales performances on Amazon (UK). At a category level, we highlight how brands are performing, who to watch out for, and how the category is performing as a whole, all powered by Edge Market Share.
In this report on the Baby Swings & Soothers (UK) category our findings include:
- Fisher-Price led sales in the category between December 2021 and the start of March 2022, just significantly ahead of Ingenuity and BabyBjorn.
- Sales overall in the category have risen by 3.9% in the 3 months from 12 December 21.
- Prime Day week had peak category sales over the 52 weeks this time with Disney just beating out Fisher-Price.
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