Baby Swings & Soothers - Lion’s Share report

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Amazon ecommerce sales will grow 79% in the UK over the next 5 years

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Edge Lion’s Share reports show brand sales performances on Amazon (UK). At a category level, we highlight how brands are performing, who to watch out for, and how the category is performing as a whole, all powered by Edge Market Share.

In this report on the Baby Swings & Soothers (UK) category our findings include:

  • Fisher-Price led sales in the category between December 2021 and the start of March 2022, just significantly ahead of Ingenuity and BabyBjorn.
  • Sales overall in the category have risen by 3.9% in the 3 months from 12 December 21.
  • Prime Day week had peak category sales over the 52 weeks this time with Disney just beating out Fisher-Price.

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