In this new era of ecommerce, brands can gain a significant competitive advantage if they better leverage their data analytics.
Brands face multiple challenges when utilizing data, such as integrating online and offline data, cooperating and sharing information across departments and setting proper KPI targets.
At the Edge Ecommerce Acceleration Summit, we invited Anson Wu, ecommerce Sales Head, Mondelez International (China), Pierre Delfosse, Associate Director, ecommerce, Pernod Ricard, and David Li, ITS Business Partner, APAC Marketing, Kimberly-Clark, to share their strategies utilizing ecommerce data.
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Click the video below to see highlights from the Edge summit.