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MFAs, junk inventory, & how Flywheel is helping brands navigate a broken ecosystem
Flywheel is on a mission to eliminate ad waste and inefficient media spending - and this begins with developing solutions to filter out junk ad inventory from MFAs. Read on for an overview of what MFA is, why this inventory still exists, the impact on advertisers, and how we’re developing solutions to avoid it as a means to improve performance.
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