84% of shoppers look at reviews prior to making a purchase decision*. This makes ratings and reviews far more impactful than traditional, digital and social media on sales. Brands best capturing and leveraging ratings and reviews are positioning themselves to drive the shopper’s path-to-purchase on the digital and physical shelf.
Join Unilever’s Digital and eCommerce Capabilities Manager, Jenna Spivak Evans, along with Bazaarvoice's Richard Skardon and Clavis Insight’s Danny Silverman for a case study on how the consumer goods leader is executing best practices to capture and leverage online store ratings and reviews.
Listen to the on-demand webinar and learn:
How the consumer utilizes ratings and reviews prior to making a purchase decision
The impact of ratings and reviews on online and in-store purchases
Unilever’s process to design and execute campaigns to capture ratings and reviews
How Unilever leverages insights from customer reviews to respond to customer feedback as well as improve product messaging and design
Please fill out the form on the right to download the full presentation slides.
Associate Capabilities Manager, Unilever
Client Partner for Global Brands, Bazaarvoice
Richard Skardon is a Client Partner for Global Brands at Bazaarvoice. In his current role, Richard and his team advise brands and manufacturers on how to develop a comprehensive Consumer Generated Content strategy.
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