Unlocking Category Management Best Practices for an Ecommerce-Driven World

Date: Wednesday, February 13 | Time: 11:00AM EST

Join us as we partner with the Category Management Association for a special edition webcast. Edge’s Chief Marketing Officer, Danny Silverman, and Edge VP for Global Executive Education, Chris Perry, join forces with Category Management Association / Shopper Insights Association President, Leslie Warshaw, as we show attendees how the world’s leading brands are gaining an edge at the digital shelf.

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Webcast

Don’t miss this webcast as we take a deep dive into:

  • What pivots from traditional category management are needed to win?
  • Building the best ecommerce specific portfolio
  • Facing the supply chain challenge head on
  • Creating content that drives traffic and conversion
  • Winning premium placements and search positioning
  • Adapting effective and agile pricing and promotion strategies for the fast-moving ecommerce digital channel
  • And much more!

Why Attend

  • Learn how to transform your organization to reap the benefits of the digital shelf
  • See the capabilities required to guide your organization’s ecommerce development
  • Understand how ecommerce growth is directly tied to having portfolio available for purchase 
  • Recognize how to gain consistency of execution among products, brands and markets 
  • Grasp how retailers can use this information to improve collaboration with brands for mutual success

Please fill out the form to register for this complimentary webcast.

 

Danny Silverman
Danny Silverman
Marketing

Danny is an established industry thought leader with over 14 years of experience helping brands grow their online presence and sales. He spent eight of those years at Johnson & Johnson where he led their ecommerce strategy. 

Chris Perry
Chris Perry
VP, Global Executive Education, Edge by Ascential

Chris Perry, VP of Education at Edge, is on a mission to help empower Leaders of Change — both people and brands — to win in a digital commerce-driven world. As a 10-year FMCG ecommerce practitioner, he led ecommerce across RB, WellPet and Kellogg's driving $350MM+ in sales growth and joint partnerships with Amazon, Walmart and other top retailers.

Leslie Warshaw
Leslie Warshaw
President, Category Management Association & President, Shopper Insights Association
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