The online channel represents an important revenue opportunity for cold and flu remedy manufacturers, especially in the heart of cold and flu season when product sales spike. In order to succeed in the channel, brand manufacturers must optimize their online store presence and performance and ensure that their products are being displayed on page 1 of online store search results.
Download Clavis Insight’s US Analysis of Cold and Flu Remedy Brands Online Channel Search Performance and learn:
- Search result trends for major US online retailers – Amazon, Peapod, Walmart.com, CVS.com and Walgreens.com
- Share of Search results for offline market share leaders Vicks, Mucinex, and Tylenol
- Why private label brands and marketplace retailers are outperforming most offline market share leaders in search
Cold and flu products are unlikely to be added to the basket, both offline and online, without performing well in online store search. Download the Clavis Insight US Analysis of Cold and Flu Remedy Brands Online Channel Search Performance to learn the trends to help improve search results in online stores.