Delivering Authentic Content
n ecommerce, the focus is often on performance marketing – which is great for customer acquisition – but investing in brand-building efforts, including authentic content, is crucial to standing out and creating future demand.
Decode Group Buying
Lazada, Shopee, and Tokopedia have all implemented Group Buy options where individuals can either start a group or join a group purchasing an item in bulk at a lower rate. How can your brand leverage this group buy trend?
Availability Online
On-demand shopping is gaining traction in Southeast Asia, putting pressure on brands to make sure that the products they are optimising for ecommerce are in stock.
O2O Strategies
Understand how your brand can provide shoppers with the best of both shopping worlds
