Winning Digital Commerce in Southeast Asia Hub

WIth Southeast Asia's online retail penetration projected to grow 85% year-on-year, it has never been more important to understand what the future holds for your brand in this region. 

Ascential Digital Commerce's blog series titled "Winning Digital Commerce in Southeast Asia" is thus created to enable brands navigate the emerging trends and ecommerce landscape in the region.

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Delivering authentic contet

Delivering Authentic Content

n ecommerce, the focus is often on performance marketing – which is great for customer acquisition – but investing in brand-building efforts, including authentic content, is crucial to standing out and creating future demand.

Decode Group Buying

Lazada, Shopee, and Tokopedia have all implemented Group Buy options where individuals can either start a group or join a group purchasing an item in bulk at a lower rate. How can your brand leverage this group buy trend?

Availability Online

On-demand shopping is gaining traction in Southeast Asia, putting pressure on brands to make sure that the products they are optimising for ecommerce are in stock. 

O2O Strategies

Understand how your brand can provide shoppers with the best of both shopping worlds

If you would like to find out more about the topics discussed, or about how Edge by Ascential can help you achieve business growth online, then please fill out the form below or contact us at edge.apac@ascentialedge.com

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