Despite increasing competition from brands in other markets (like Hong Kong-based giant AS Watson, projected to outgrow Walgreens by almost 4% over the next five years), Walgreens still has a commanding lead in the pharmacy and drugstore category, controlling 24% of the market. Brands that want to win in the health & beauty space must win with WBA.

Our Walgreens Boots Alliance Omnichannel Retailer Report Summary covers their latest initiatives and developments and offers insights for suppliers seeking opportunities with the drugstore giant.

Topics covered include:

  • The growth of ecommerce in the health & beauty space, with online sales predicted to grow at 15% CAGR over the next five years
  • Walgreens’ attempts to counter encroachment by pureplay retailers like Amazon and Alibaba by investing in omnichannel capabilities, like fulfillment innovations and experiential retail
  • Our predictions for the opportunities available to brands and strategies to capture them based on Walgreens’ outlook


Please fill out the form on the right to view the summary.

To learn how Edge by Ascential™ can help you win with Walgreens, arrange a call with one of our Data Insights experts today.