Boren Novakovic
Boren Novakovic
Managing Director

Boren has been leading ecommerce businesses for over 12 years. During that time, at some point he has been a customer and user of all four of Edge’s products, giving him a unique, customer-centric perspective. Prior to Ascential, he spent 5 years as Head of eCommerce and Digital for Kimberly Clark EMEA, and 12 years at Whirlpool Corporation leading Digital, as well as leadership roles in customer service, supply chain, strategy, and product development.

Boren studied Chemical Engineering at Michigan Technological University, holds a Masters in Operations Management from the University of Michigan and is an alumnus of Harvard Business School. He is happily married to his wife Jenny for 15 fantastic years and has 2 beautiful daughters. The family loves to travel, cooking and being active in sports.