Consumer electronics has one of the highest online penetration rates of any retail category, and the trend of consumers turning to online to purchase electronics shows no sign of slowing. In the US, online sales of laptops now account for almost 60% of total electronics sales, up from 51% in 2010. As the online channel continues to drive category growth, brands that strategically focus on optimizing their ecommerce performance will reap the benefits during major online sales events such as Back-to-School and Black Friday.
Clavis Insight analyzed the laptop market in the US to identify which brands are winning the digital shelf. Download our US Laptop Online Category Report and see which brands are out-performing their competitors on key online retail metrics such as: Online Product Availability, Ratings and Reviews, Search Rank, and Product Content Integrity.
