Price & Promotion:
Drive topline revenue growth by maintaining price competitiveness and maximizing promotional ROI
- Forecast sales for your planned promotions: price elasticity models using rich historical competition data including prices, promotion levels, sales, and market environments help you optimize your price and promotion strategy.
- Stay competitive: your price and promotion data summarized, categorized, and analyzed for competitiveness and benchmarked against the competition.
- Less noise, focused promotion analysis: uncover the true transaction value for promotions for apples to apples impact analysis to understand which of your programs are delivering the best outcomes for your brand.
Ratings & Reviews:
Optimize product and brand development with a stronger understanding of customer needs, challenges, and perceptions of your brand
- Focus your consumer feedback analysis: through natural language processing (NLP), audit your reviews in by topic and sentiment to focus on the areas where you can take action and improve your business.
- Identify threats and opportunities: benchmark your customer sentiment against the competition with sentiment and semantic analysis.
- Pinpoint product innovation: discover where unmet needs exist for consumers and work with your product team to identify how your brand could build to solve those needs.
- Added layer of customer data to your prioritization process: bring your consumer feedback data into your prioritization process by focusing on areas your consumers care about most.
Listen & Leverage:
Find your brand influencers and detractors through careful, focused social listening and analytics
- Market events and impact: in-depth analysis into the events and trends impacting your performance over time by brand, beginning and end, KOL, subject, and touched audience across social networks.
- Protect your brand equity: monitor brand sentiments and distinguish between promoters and detractors within your audiences with step-by-step recommendations on how to better manage your brand.
- Optimize your audience targeting: reach the right people on the right channels with in-depth audience analysis to better identify and target your spend for the best results.
- Spend your money where it matters: gain clear recommendations on topics, KOLs, and content based on impact and contribution analyses.