With almost two thirds of microwave sales taking place online or as a digitally influenced in-store purchase, it is critical that brands optimize their presence in this growing channel. This is especially true in the small appliance category where 40% of all sales take place online, and 62% of in-store sales are digitally influenced. In fact, microwaves alone accounted for $130 million in online sales.
Download the Clavis Insight Index US Microwave Category Study and learn:
- Which brands are most likely to be found by online shoppers
- Which brands have the most engaging product pages
- How ratings and reviews position your brand for success