It is critical that brands optimize their presence in the growing online channel. This is especially true in the small appliance category where 40% of all sales take place online, and 62% of in-store sales are digitally influenced. In fact, in the coffee maker category, $1.2 billion dollars of in-store sales were digitally influenced and more than $300 million alone were sold online in 2014.

Download the Clavis Insight Index US Coffee Maker Category Study and learn:

  • Which brands are most likely to be found by online shoppers
  • Which brands have the most engaging product pages
  • How ratings and reviews position your brand for success