The definitive ecommerce solution

The Edge by Ascential leadership team

The Edge by Ascential TM  leadership team is comprised of some of the best and brightest innovators and strategists in the industry. These are the dedicated, innovative and determined people that lead our company.

Deren Baker headshot

Deren Baker

CEO, Edge by Ascential
Deren Baker headshot
Deren Baker
CEO, Edge by Ascential

Deren Baker has used data to make smarter decisions his entire career.  From product management and marketing jobs at Travelocity and Switchfly to his previous role as CEO of Jumpshot, Deren always follows what the data reveals. As the President of Edge by Ascential, Deren is focused on providing products and services that help Edge's customers win in digital retail.

Alvin Headshot

Alvin Jeng

Chief Technology Officer
Alvin Headshot
Alvin Jeng
Chief Technology Officer

Alvin Jeng has a passion for data, engineering, and solving real-world problems with innovative technology. His career spans a variety of interests, from being the founder of websites in the automotive space, engineering a remote telescope imaging network, to his previous role as CTO of Jumpshot. At Edge by Ascential, Alvin focuses on innovative solutions that allow customers to win in digital commerce, both today and into the future. Outside of the office, Alvin loves exploring the outdoors through hiking trails and driving twisty roads on two or four wheels.

Thomas Schutz

Thomas Schutz

Sales
Thomas Schutz
Thomas Schutz
Sales

Tom is an experienced sales and marketing executive, blending industry knowledge, keen strategic vision and best practices in sales and marketing to deliver results. He is passionate about building a world-class client-facing organization that excels at defining solutions for brands and retailers that will help them win in the ecommerce-driven retail space.

Hong Tsui

SVP, Business Operations
Hong Tsui
SVP, Business Operations

Hong Tsui has dabbled in all things data and numbers related and has held positions in both finance and data science fields. Most recently he was SVP of Finance and Data Science of Jumpshot, and before that he was CFO of Switchfly. Hong loves travel and has many adventure stories to tell including hitchhiking onto a private airplane in Africa.

Xian Wang

VP, Retail Insight
Xian Wang
VP, Retail Insight

Xian Wang is Global Content Director for Retail Insight at Edge by Ascential. With nearly 15 years of experience in global research, data analytics and content strategy, Xian brings a comprehensive knowledge and understanding of digital retail business models and market trends to the organization. Prior to joining Edge by Ascential, Xian served as Director for the Intelligence division at investment research firm Third Bridge. Xian graduated from the University Cambridge with a BSC in Economics.


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