The Edge by Ascential TM leadership team is comprised of some of the best and brightest innovators and strategists in the industry. These are the dedicated, innovative and determined people that lead our company.
Deren Baker has used data to make smarter decisions his entire career. From product management and marketing jobs at Travelocity and Switchfly to his previous role as CEO of Jumpshot, Deren always follows what the data reveals. As the President of Edge by Ascential, Deren is focused on providing products and services that help Edge's customers win in digital retail.
Alvin Jeng has a passion for data, engineering, and solving real-world problems with innovative technology. His career spans a variety of interests, from being the founder of websites in the automotive space, engineering a remote telescope imaging network, to his previous role as CTO of Jumpshot. At Edge by Ascential, Alvin focuses on innovative solutions that allow customers to win in digital commerce, both today and into the future. Outside of the office, Alvin loves exploring the outdoors through hiking trails and driving twisty roads on two or four wheels.
Tom is an experienced sales and marketing executive, blending industry knowledge, keen strategic vision and best practices in sales and marketing to deliver results. He is passionate about building a world-class client-facing organization that excels at defining solutions for brands and retailers that will help them win in the ecommerce-driven retail space.
Brad has been involved in technology since the mid 90’s when he was building fan websites for his favorite bands (The Cure, The Clash!). He’s spent time in a range of organizations including GE, Apple and Sundance as well as personal ventures focused on “wisdom of the crowd” platforms prior to joining One Click Retail. Formally an early member of One Click Retail as a lead developer, Brad is now responsible for the newly formed Data Science organization within Edge where he’ll be guiding the team in maximizing customer value from our data.
Focused on driving our client’s Amazon businesses forward through creating actionable data and insight. Pete works with clients in the US and Europe helping them understand how Amazon works and what they can do to improve by leveraging nearly 10 years experience in retail at both Amazon and Sears Holdings, in both vendor management and analytics roles.
Xian Wang is Global Content Director for Retail Insight at Edge by Ascential. With nearly 15 years of experience in global research, data analytics and content strategy, Xian brings a comprehensive knowledge and understanding of digital retail business models and market trends to the organization. Prior to joining Edge by Ascential, Xian served as Director for the Intelligence division at investment research firm Third Bridge. Xian graduated from the University Cambridge with a BSC in Economics.
