Ecommerce Insights | Edge by Ascential

TikTok Strategy for Brands

TikTok Strategy for Brands

Tiktok’s popularity and influence has led to an entirely new way of brand discovery and purchase. With SEA being home to the majority of TikTok users, there lies huge potential for brands to engage…

A best-in-class omnichannel experience

Mobile as a personalization tool across omnichannel platforms

More retailers are leveraging QR codes, mobile self-checkouts and personalized notifications to deliver a mobile centric in-store experience across all stages of the shopping journey. What are some…

Top Beauty Trends in APAC

Decoding Beauty Trends in APAC

While each country in SEA has its own beauty tastes, identities, and behaviours, shoppers care more than ever about product health, safety, and authenticity.

BF vs. PEAS

Black Friday 2022 vs Prime Early Access Sale: Which Event Came Out On Top?

This year, Black Friday sales totaled $9.12 billion–a rise from $8.92 billion in 2021 and $9.03 billion generated at the height of the pandemic in 2020. The Prime Early Access Sale was also a big hit…

2022 Singles Day Live Streaming Insights

Singles Day 2022 Live Commerce Analysis

Social commerce has taken over brick-and-mortar stores to become the second-most preferred shopping channel in SEA. Most online purchases in Southeast Asia are from consumers who discovered products…

D2C: How to Win

D2C: How to Win

While D2C provides a significant opportunity for brands, establishing a successful D2C model requires a unique set of capabilities.

D2C: Right to Play

D2C: Right to Play

As CPGs set ambitious targets for ecommerce, D2C can be considered as an additional driver of ecommerce growth.

Quick Commerce Outlook

Quick Commerce Outlook

The global quick commerce market is forecasted to grow at a CAGR of 12.5% to reach USD 1 trillion by 2027, constituting around 15% of the total online chain retail market.

Future of Marketplaces

Future of Marketplaces

Over the next five years, sales from marketplaces will make up the largest (60%) and fastest growing (10.4%) retail channel globally.

Future of Retail

The retail drivers of change brands should look out for.

The Inflation Challenge

The Inflation Challenge - Leading CPG brands case studies

There is a ‘cost of living’ crisis as inflation within economies, which creates major challenges for consumers and businesses.

Create a seamless retail experience

Create a seamless retail experience - Samsung case study

As digital and physical channels blur, are your online and offline touchpoints well integrated?