Insights

Tiktok Strategy for Brands
18 Jan, 2023
TikTok Strategy for Brands
Tiktok’s popularity and influence has led to an entirely new way of brand discovery and purchase. With SEA being home to the majority of TikTok users, there lies huge potential for brands to engage…
Read More
A best-in-class omnichannel experience
18 Jan, 2023
Mobile as a personalization tool across omnichannel platforms
More retailers are leveraging QR codes, mobile self-checkouts and personalized notifications to deliver a mobile centric in-store experience across all stages of the shopping journey. What are some…
Read More
Top Beauty Trends in APAC
09 Jan, 2023
Decoding Beauty Trends in APAC
While each country in SEA has its own beauty tastes, identities, and behaviours, shoppers care more than ever about product health, safety, and authenticity.
Read More
BF vs. PEAS
21 Dec, 2022
Black Friday 2022 vs Prime Early Access Sale: Which Event Came Out On Top?
This year, Black Friday sales totaled $9.12 billion–a rise from $8.92 billion in 2021 and $9.03 billion generated at the height of the pandemic in 2020. The Prime Early Access Sale was also a big hit…
Read More
2022 Singles Day Live Streaming Insights
13 Dec, 2022
Singles Day 2022 Live Commerce Analysis
Social commerce has taken over brick-and-mortar stores to become the second-most preferred shopping channel in SEA. Most online purchases in Southeast Asia are from consumers who discovered products…
Read More
D2C: How to Win
13 Dec, 2022
D2C: How to Win
While D2C provides a significant opportunity for brands, establishing a successful D2C model requires a unique set of capabilities.
Read More
D2C: Right to Play
06 Dec, 2022
D2C: Right to Play
As CPGs set ambitious targets for ecommerce, D2C can be considered as an additional driver of ecommerce growth.
Read More
Quick Commerce Outlook
30 Nov, 2022
Quick Commerce Outlook
The global quick commerce market is forecasted to grow at a CAGR of 12.5% to reach USD 1 trillion by 2027, constituting around 15% of the total online chain retail market.
Read More
Future of Marketplaces
17 Nov, 2022
Future of Marketplaces
Over the next five years, sales from marketplaces will make up the largest (60%) and fastest growing (10.4%) retail channel globally.
Read More
17 Nov, 2022
Future of Retail
The retail drivers of change brands should look out for.
Read More
The Inflation Challenge
17 Oct, 2022
The Inflation Challenge - Leading CPG brands case studies
There is a ‘cost of living’ crisis as inflation within economies, which creates major challenges for consumers and businesses.
Read More
Create a seamless retail experience
06 Oct, 2022
Create a seamless retail experience - Samsung case study
As digital and physical channels blur, are your online and offline touchpoints well integrated?
Read More