Insights

“As ecommerce accelerates, so store-based share of chain retail declines - from about 85% in 2016 to 60% in 2026. The physical store will need to evolve if it is to remain a viable long-term business model"

Introducing Edge by Ascential's US Retail Landscape and Go-to-Market Planning Guide 2022

In ecommerce, the focus is often on performance marketing – which is great for customer acquisition – but investing in brand-building efforts, including authentic content, is crucial to standing out and crea