Take the Edge Online Presence Assessment at CMA Conference

Insights Events

Our team at Edge by Ascential has helped hundreds of brands and retailers drive ecommerce sales with customized insights and advisory services. Meet our expert team at the Category Management Association (CMA) conference from Feb. 25-27, 2019, to learn how we can help you join thought leaders in the industry.

Promo Bowl 2019: East Coast vs. West Coast

Blog February 01, 2019

The Los Angeles Rams and the New England Patriots aren’t the only ones facing off against each this Sunday for Super Bowl 2019. Snack Brands will also be competing in a Promo Bowl of their own! To see how promotions for snacks compare between the two coasts, we monitored promotional activity on snack food items across 21 major online grocery retailers and compared East Coast vs West Coast retailers.

Amazon Brands Year in Review: Health & Personal Care

Blog January 29, 2019

As brands continue to turn to Amazon’s platform to sell their products, it is no surprise that the ecommerce giant has also begun to capitalize on its own success as a retailer and slice up a piece of the pie.

Unlocking Category Management Best Practices for an Ecommerce-Driven World

Insights Webcast

Listen to this on-demand webcast as we partner with the Category Management Association for a special edition webcast. Edge’s Chief Marketing Officer, Danny Silverman, and Edge VP for Global Executive Education, Chris Perry, join forces with Category Management Association / Shopper Insights Association President, Leslie Warshaw, as we show attendees how the world’s leading brands are gaining an edge at the digital shelf.

Surviving the Retail Battlefield

Insights Webcast

Listen to this on-demand webcast as we provide attendees with a complimentary, in-depth overview of the industry’s leading digital distribution platform.

AMZ Year in Review: Consumables

Blog January 14, 2019

2018 was another landmark year for Amazon. In what has become an annual tradition, the retail and tech juggernaut set new one-day sales records on both Prime Day (July 16) and Cyber Monday (November 26).