Over 8.6 million Echo devices have been sold to date with 1.3 Billion in Echo-driven ecommerce transactions estimated for 2016. That figure is expected to grow to 11 Billion within the next three years.
In 2016, shoppers spent $17.9 billion on Singles’ Day, compared to $3.3 billion on Cyber Monday. China’s 320 million online shoppers is actually greater than the entire population of the United States (319 million).
Online retailers across the globe are mimicking holiday sales events like Black Friday with their own mega-shopping holidays to drive sales volume during what would normally be slow shopping periods. These events, including Amazon’s Prime Day and Alibaba’s Singles’ Day, can drive billions of dollars in sales on a single day.