Shopping behaviour is a moving target. From grocery delivery to click and collect to researching local product availability, technology is enabling rapid changes in the ways that consumers discover, consider, and purchase products.
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UK consumers spend big on laptops. Euromonitor valued the market at just under £2bn with almost a third of all purchases (£570mn) happening online or are digitally-influenced.
Consumer electronics has one of the highest online penetration rates of any retail category, and the trend of consumers turning to online to purchase electronics shows no sign of slowing.
With almost two thirds of microwave sales taking place online or as a digitally influenced in-store purchase, it is critical that brands optimize their presence in this growing channel.
In the small appliance category where 40% of all sales take place online, and 62% of in-store sales are digitally influenced.
It is critical that brands optimize their presence in the growing online channel.