Facial Moisturizers - Lion’s Share report

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Amazon is 36% of Health & Beauty ecommerce sales in the US

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Edge Lion’s Share reports show brand sales performances on Amazon US. At a category level, we highlight how brands are performing, who to watch out for, and how the category is performing as a whole, all powered by Edge Market Share.

In this report on the Facial Moisturizer (USA) category our findings include:

  • Neutrogena led sales in the category between December 2021 and the start of March 2022, ahead of Olay and CeraVe.
  • Sales overall in the category have declined 10.3% in the 3 months from 12 December 21.
  • Prime Day week had peak category sales over the 52 weeks with Neutrogena again leading.

 

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