Progressive brands have become similarly deliberate about their online assortments. However, with the onset of services such as Amazon Prime Now, the proliferation of 'click and collect', and the increasingly omnichannel the path to purchase, shoppers' expectations are rapidly increasing with regards to convenience and faster fulfillment of orders made online. Additionally, assortment and pricing variations between online and in-store can confuse and disappoint shoppers—something that blended channel shopping throws into stark relief. Tellingly, 47% of brands report that price transparency is one of their top challenges.
This accelerated demand for a wider and more convenient array of fulfillment options (driven by consumer technology adoption) is putting even more pressure on both brands and retailers to reconfigure their fulfillment strategies in a hyper-local context. With channel-hopping now the norm in the new retail experience, brands that position themselves to win online position themselves to win omnichannel as well. In the UK, 72% of shoppers utilize click and collect and 65% say they make additional purchases when picking up this items in-store.
Announcing Location Based eCommerce Tracking
That's why we created Location Based eCommerce Tracking, so that brands can optimize their online distribution and pricing strategies to suit local market demand. We monitor and analyze thousands of products across individual eCommerce fulfillment picking points daily—such as the thousands of click and collect locations across major supermarket chains. With our insights, brands can quickly understand availability, distribution, and promotion of their own and competitors' products down to the postal code. Additionally, these local metrics are rolled up to give a full market view of a brand’s online presence and performance as well as allow brands to make product-by-product comparisons.
Armed with this unprecedented visibility, brands are able to optimize their local portfolio and minimize lost revenue from out-of-stocks. By incorporating location based ecommerce tracking data into measurement and monitoring platforms, manufacturers can more rapidly identify and anticipate product availability issues and prevent out-of-stocks.
Learn more about our Location Based eCommerce Tracking or download our newest white paper Location Based Tracking: Optimizing Performance in an Omnichannel World.
