Amazon is expanding its Key In-Garage Delivery service to Prime members in more than 4,000 cities, towns and suburban areas across the US, including major cities such as New York, Los Angeles and Chicago. It is also making in-garage grocery delivery available for deliveries purchased from Amazon Fresh or Whole Foods, but only in certain areas of Chicago, Dallas, Los Angeles, San Francisco and Seattle for now.
For Prime members with a Chamberlain Group myQ smart garage door opener, Key In-Garage Delivery allows contactless delivery inside a garage as well as delivery confirmation using the Key by Amazon app. Amazon first launched this service in 50 cities in 2019, although others have already been trialing in-home grocery delivery including Walmart. Walmart for example relies on a smart front door entry system and a real-time live-stream.
While Amazon may view garage delivery as having lower adoption barriers, its relevance unlike in-home delivery will likely extend only to the less densely populated suburbs. However, it’s a further time-saving and convenient benefit for Prime members, coming at a time when Walmart has been actively promoting its own membership program. Most notably, by adding more grocery services to its ecosystem, Amazon is maintaining its challenge to the food retail market with innovation at the center of its efforts.
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