Black Friday may be the most publicised shopping day of the year, but for ecommerce sales, Cyber Monday is the bigger day. This year Cyber Monday ecommerce sales are forecast to grow to $12.89bn, 38% more than 2019, and manufacturers shouldn’t forget about Saturday or Sunday either, as the weekend between Black Friday and Cyber Monday accounts for $9.83bn* in ecommerce sales as well.
Manufacturers therefore must ensure that their search strategy is optimised for the entire Cyber 5 weekend, not just for Black Friday.
In this analysis, Edge by Ascential will look at the most popular search terms across the five days of the Cyber 5 holiday weekend to see how Amazon rankings have changed, and which brands were in place to excel.
Television
Black Friday | Cyber Monday | |
"TV" |
Samsung |
TCL |
"4K TV" |
Samsung & TCL |
Samsung & TCL |
Samsung had the greatest share for “TV” on three days of Cyber 5 with the exception of Saturday and Cyber Monday. On Cyber Monday, it was TCL that was best-performer as it occupied half the search results, it also had a 40% share on Saturday.
Samsung and TCL shared the spoils on Black Friday and Cyber Monday for “4K TV” with 30% each of the top ten. Results at the weekend were significantly different, in particular on Sunday, where Hisense, which previously had not been in the top ten, garnered a 60% share.