2020 drove a rapid increase in demand for convenient delivery services, and delivery intermediaries like Instacart, Rappi and Glovo emerged to meet the need. After primarily supporting restaurant delivery, grocery intermediaries saw explosive growth this past year, totaling more than $30 billion in global sales in 2020, and this business model is now gaining a foothold across the retail industry, forging partnerships to deliver orders from electronics stores, drug and pet stores, and more.
We project that total sales by delivery intermediaries will eclipse $500 billion by 2020. Now, more than ever, brands need to understand this emerging business model and capitalize on the unique opportunities for sales, marketing, supply, and innovation that they provide.
At Edge by Ascential, our team of experts helps brands understand this dynamic landscape. We can forecast the size, growth, and impact delivery intermediaries will have on your business at a global, regional, and market level, identify the top trends influencing this space, and build a strategy to help you win.
Join us on Thursday, February 11th at 11:30AM EST / 4:30PM GMT for Edge by Ascential’s first Advisory Roadshow. This month, former Just Eat Chief Financial Officer and current Ascential non-Executive Director Paul Harrison leads a panel of experts from our Advisory team as we cover the rapid growth of these partners and the challenges and opportunities they present to your business.
In this webcast we'll cover:
- The delivery intermediary business model and its impact on brands
- Best-in-class examples of brands partnering with digital intermediaries
- Why a custom intermediary strategy will be needed to position your business for success
- How Edge can support in strategy development to win with these emerging players
