Even before the pandemic, retailers began shifting their business models beyond commerce to expand their value. Business models evolved into three buckets: ecosystems (Apple, Google, Microsoft), customer platforms (Walmart, Amazon, Alibaba), and delivery intermediaries (Instacart, Deliveroo, Glovo). Since the pandemic, the shift to these models has accelerated and they are more critical than ever for a brand’s retail strategy.
Consider this: In less than 10 years, direct retailer relationships with brands accounted for 90% of Amazon’s revenue. Today, it’s less than 60%. Amazon isn’t the exception to the rule, they are the frontrunners, establishing standards the rest of the industry follows. If you don’t get on board and optimize your strategy to win in these new ecosystems, you can become 50% less important to retailers in a matter of years.
In this next edition of the Edge Advisory Roadshow, we’ll cover:
- Key factors driving these business models
- Considerations for brands looking to win the space
- Aligning your brand strategy to win with these models
Join our experts on Tuesday, October 12th at 11 AM ET / 4 PM BST, as they break retailers as platforms down in a panel discussion.