Even before the pandemic, retailers began shifting their business models beyond commerce to expand their value. Business models evolved into three buckets: ecosystems (Apple, Google, Microsoft), customer platforms (Walmart, Amazon, Alibaba), and delivery intermediaries (Instacart, Deliveroo, Glovo). Since the pandemic, the shift to these models has accelerated and they are more critical than ever for a brand’s retail strategy.
In less than 10 years, direct retailer relationships with brands accounted for 90% of Amazon’s revenue. Today, it’s less than 60%. Amazon isn’t the exception to the rule, they are the frontrunners, establishing standards the rest of the industry follows. If you don’t get on board and optimize your strategy to win in these new ecosystems, you can become 50% less important to retailers in a matter of years.
In this next edition of the Edge Advisory Roadshow, we’ll cover:
- Key factors driving these business models
- Considerations for brands looking to win the space
- Aligning your brand strategy to win with these models
Join our experts on Tuesday, October 12th at 11 AM ET / 4 PM BST, as they break retailers as platforms down in a panel discussion.
Michael is the Director of Advisory for North America at Edge by Ascential. He supports leading FMCGs and retailers in competitive benchmarking and the development of long term growth strategies with a focus on the “Store of the Future.” Michael is a graduate of Babson College with a concentration in Strategic Management.
Gemma Pinedo is the Director, E-Commerce Advisory EMEA. Gemma is an ecommerce leader with over 15 years' experience in ecommerce business development. Prior to joining PlanetRetail RNG, Gemma led the EMEA Digital Strategy team with Kimberly Clark.
Nick has over 20 years’ experience in retail, strategy and insight roles. As a senior member of our advisory team, he delivers bespoke and tailored projects for our clients, focusing on go-to-market strategies, future retail trends and how to win in an ecommerce-driven world. Prior to joining Edge by Ascential in 2015, Nick spent over 11 years at IGD, where he was Director of Retail Insight and began his career at Tesco and Safeway, in a variety of roles including store location analysis and buying.
Jack O’Leary is Head of Advisory, North America at Edge by Ascential. Jack leads the group’s research on Ecommerce and Digital Ecosystems. Jack's insights on retail, technology, and ecommerce have been featured in the New York Times, Business Insider, Retail Touchpoints, Supermarket News, MarketWatch, GQ Australia, and more. He also piloted and runs the Amazon Monthly Briefing, a webcast series where he presents key developments from Amazon with insights and analysis for brands and retailers operating on or competing with, the platform. Jack received his BS in Finance and Economics from Boston College.
Kelsey has spent her career helping CPG brands grow their business in a variety of areas including: ecommerce strategy, consumer insights, market research, and product testing. During her first two years at Edge, Kelsey worked helping CPGs optimize their online portfolio to generate and drive sales. Since joining the Advisory team, Kelsey works with Fortune 500 brands to create personalized strategies and drive digital shelf performance.