Advisory Roadshow / June 2021

Evolving your brand’s organizational structure is critical to win in the future of retail -- join the conversation on June 22nd @ 11 AM ET

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Retail and how consumers buy has evolved, so must your team

With the rapid evolution and adoption of digital commerce globally, the way we work to meet the market has fundamentally changed. This requires expanded skill sets and evolved organizational structures. 

Join Edge by Ascential panel of experts: Nick Everitt, Shyla Killion, Kurt Vogel, and Kelsey Regan on June 22nd at 11 AM ET as they discuss the ways in which you should be assessing and pivoting your team of experts. 

Building on the subject of upskilling from the previous roadshow, this session will discuss how you take your skilled team and position them for your business success -- covering the successes and resources Edge has provided clients in the past months to help them pivot their organization to meet the future of retail head-on. 

We’ll be honing in on the following: 

  • Industry benchmarking and the models used by CPGs as they build out eCommerce capability
  • The challenges faced as companies look to recruit and retain the right skills to win in digital commerce
  • Insight into how we build recommendations and deliver them to our clients 

 

Meet the panel of speakers: 

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Nick Everitt
Director of Advisory, Edge by Ascential

Nick has over 25 years’ experience in retail, strategy and insight roles. As a senior member of our Advisory team, he delivers strategic projects for our clients, focusing on go-to-market strategies, organization structure design, future retail trends, and how to win in an eCommerce-driven world.
Prior to joining Edge by Ascential in 2015, Nick spent over 11 years at IGD, where he was Director of Retail Insight.  He began his career at Tesco and Safeway, in a variety of roles including store location analysis, market insight and buying.

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Shyla Killion
Director of Advisory

Shyla leads Edge’s eCommerce advisory practice in North America. She is an eCommerce leader with 13 years of experience deploying commercial and operational efforts for consumer product brands. As an eCommerce practitioner with toy manufacturer Hasbro, Shyla deployed the company’s global eCommerce efforts for top 20 international markets. She also led brand marketing teams and collaborated on strategic corporate initiatives with Google, Walmart, Amazon, and Disney. 

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Kurt Vogel
Director of Insights, Americas

Kurt has been working in eCommerce for almost 10 years. Originally working for a small janitorial retail site and private label company, Kurt joined WellPet where he managed both eCommerce and Omni-channel accounts. With his experience at both WellPet & LEDVANCE, he has been responsible for managing the retailer partnership, negotiations, advertising, P&L management, forecasting, and budgeting. Now as a member of the Edge by Ascential Insights team, he provides clients with actionable plans and strategic opportunities to help teams remain at the forefront of the ever-changing digital landscape.

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Kelsey Regan
Senior Manager Advisory

Kelsey has spent her career helping CPG brands grow their business in a variety of areas including eCommerce strategy, consumer insights, market research, and product testing. During her first two years at Edge, Kelsey worked as an eCommerce Insights Manager helping CPG brands optimize their online portfolio to generate and drive sales. Since joining the Advisory team, Kelsey has worked with Fortune 500 brands to help them create personalized strategies and drive digital shelf performance. 

Are you looking to win the future of retail but need help understanding what’s missing today?

Register for the webinar to hear how Edge Advisory Solutions helps businesses like you act today and win tomorrow.

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