eCommerce Accelerator Program

Our eCommerce Accelerator Program is a complimentary 5-week virtual interactive learning experience exclusively for brand leaders of change across US and Canada to master growth on Amazon and Walmart.

eCommerce Accelerator Program on blue background
WHY YOU MATTER

Digital commerce is the #1 growth driver, and so, winning disproportionately in this space will be critical to your brand’s success. Additionally, digital commerce is transforming the role of the physical store, and while most sales are still in Bricks & Mortar, retailers are increasingly swapping incumbent global brands with digital brand leaders in-store. So, leading in digital commerce isn’t just a lagging indicator of online success but a leading indicator of omnichannel success and retail longevity for your brand.

You, the ecommerce leaders of change, play a critical role in helping your company stand the test of time. Your leadership and winning strategies in ecommerce will be critical. We are here to help you be successful in the digital commerce economy.

OUR MISSION TO EMPOWER YOU

We’re proud to invite you to the eCommerce Accelerator Program, a complimentary 5-week virtual interactive learning experience exclusively for brand leaders of change to come together to learn the play-to-win strategies for digital marketplaces. We will show you how to win with Amazon and Walmart, with hack sessions on the latest strategies, best practices and insights critical to win in digital commerce.

This virtual program is for leaders who:

  • Work for a consumer brand manufacturer organization
  • Lead (or support) your Amazon, Walmart or overall ecommerce business in the US and/or Canada
  • Desire actionable and interactive edutainment vs. "death by lecture" conferences too common in the industry
  • Want to learn while balancing the pressures and responsibilities of your day-to-day leadership role.

5-Week Virtual eCommerce Accelerator Program:

1 May - 28 May

Join us for as many sessions as you and your team members find beneficial, mixing and matching sessions across your team to fit your development preferences.

Leaders who participate in six or more different sessions will receive a special certificate of completion demonstrating their Amazon Acceleration Mastery.

This program is organized by Ascential, Edge by Ascential and Flywheel Digital. The eCommerce Accelerator Program is not initiated or sponsored by, or associated with, Amazon.com, Inc. or Walmart, Inc.

ecommerce solution, Amazon boxes on a conveyor belt
WEEK 1

Amazon Brief / April 2020

Make sense of Amazon’s latest news and business developments from the past month.

LIVE SESSION: 1 May / 11:30 AM EST / 8:30 AM PST

REGISTER NOW

example of an amazon product page with multiple different products
WEEK 2

Advanced Amazon Advertising Strategies

Together, we'll dive into how to utilize all the different capabilities and units that Amazon has made available and ways to think about your campaign strategies, bids and optimization.

LIVE SESSION: 5 May / 3:00 PM EST / 12:00 PM PST

REGISTER NOW

walmart box in a room with brick walls
WEEK 3

Walmart Search Strategies

Discuss best-in-class Walmart search campaign structure & bidding strategies, media performance case studies, and how the platform is developing.

LIVE SESSION: 7 May / 12:00 PM EST / 9:00 AM PST

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Amazon product page on green background
WEEK 3

Ecommerce Content Playbook: Part 1

An overview of ecommerce and Amazon product content SEO optimization, with best practices on increasing visibility and planogramming online.

LIVE SESSION: 12 May / 3:00 PM EST / 12:00 PM PST

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Amazon product page on green background
WEEK 3

Ecommerce Content Playbook: Part 2

An overview of ecommerce and Amazon product content engagement optimization, with best practices on building trust and driving clicks and conversion.

LIVE SESSION: 14 May / 12:00 PM EST / 9:00 AM PST

REGISTER NOW

Multiple cleaning supplies scattered on a checkered board
WEEK 4

New Product Launch Strategy & Quick Turn Innovation

Explore ways to identify and react to in-market behavior more quickly and walk through how some brands have optimized their route to market.

LIVE SESSION: 19 May / 3:00 PM EST / 12:00 PM PST

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Hand hovering over a data graph
WEEK 4

Metrics of the Future

Find out what digital commerce and omnichannel KPIs and scorecards your organization should be using to effectively measure and track your business performance and marketplace dynamics for optimal growth.

LIVE SESSION: 21 May / 12:00 PM EST / 9:00 AM PST

REGISTER NOW

Edge by Ascential truck, boxes, iphone, spray bottle in circular model
WEEK 5

Amazon Forecasting Best Practices

Discuss the fulfillment options and strategies and best practices for SKU level forecasting and promotional planning.

LIVE SESSION: 26 May / 3:00 PM EST / 12:00 PM PST

REGISTER NOW

ecommerce solution, Amazon boxes on a conveyor belt
WEEK 5

Amazon Brief / May 2020

Make sense of Amazon’s latest news and business developments from the past month.

LIVE SESSION: 28 May / 11:30 AM EST / 8:30 AM PST

REGISTER NOW

 

If you have any questions at all, please reach out to us at info@ascentialedge.com.

 

Register Now to Reserve Your Place

Fill out the form below to register for any and all virtual sessions you see a development fit for you and your team members.

REMINDER: The eCommerce Accelerator Program is complimentary, BUT EXCLUSIVELY FOR BRAND MANUFACTURERS.