CPG ecommerce has grown tremendously the past five years significantly outpacing the growth rate of in-store, and now accounts for 50% of the growth in CPG retail. Despite this rapid growth, many large and medium sized CPG brands are losing online market share and sales to smaller and more nimble brands. Listen to this on-demand webcast where Boston Consulting Group and Edge by Ascential (formerly Brand View, Clavis Insight, One Click Retail and PlanetRetail RNG) discuss the ways that brands can organize for ecommerce success in 2019.
During the on-demand webcast you will learn:
- The popular ecommerce models utilized by retailers
- A four step approach to organize your business around the fundamental areas of ecommerce
- Organizing your ecommerce team and measurement program to drive success in 2019