D2C is an emerging but fast-growing sub-channel of ecommerce. As CPGs set ambitious targets for ecommerce, D2C can be considered as an additional driver of ecommerce growth, enabling brands to create their own online platforms to reach new shoppers, gain valuable first-party data and enter high-growth categories online.
Nonetheless, D2C success will rely on having a compelling right to play as well as the necessary tools to win. The team at Ascential Digital Commerce has put together a D2C: Right to Play executive summary. Here are some areas brands should consider:
The executive summary covers:
- The D2C value equation
- D2C KPIs and success metrics
- D2C structures & resourcing
- Driving profitable D2C growth
Access the executive summary below.