Over the next five years, sales from marketplaces will make up the largest (60%) and fastest growing (10.4%) retail channel globally. Growth will be driven by emerging categories such as edible grocery, and omnichannel retailers experimenting with marketplace models, particularly grocery retailers.
The team at Ascential Digital Commerce has put together a Future of Marketplaces executive summary. Here are some strategic priorities for brands we have identified:
The executive summary covers:
- The leading marketplace platforms, their evolving models and future direction
- Capabilities brands need to master to win on marketplaces
Access the executive summary below.
